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What could be bad about that?

The Icarus Deception by Seth Godin: | cordkako.tk: Books

The change in culture went further than most expected. We have changed the very nature of our dreams. The industrialist needs you to dream about security and the benefits of compliance. The industrialist works to sell you on a cycle of consumption which requires more compliance.


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And the industrialist benefits from our dream of moving up the corporate ladder, his ladder. Capitalism is driven by failure. Industrialization is about eliminating the risk of failure. Better sorry than safe. Creating art is a habit, one that we practice daily or hourly until we get good at it. Leadership puts the leader on the line.

Leaders are vulnerable, not controlling, and they are taking us to a new place. We seek out human originality and caring. What we are drawn to is the vulnerability and transparency that bring us together. Our revolution is turning most business into show business.


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  • Connection requires emotional labor: a little more emotional labor is often worth a lot. The race to the bottom is lower prices, find cheaper labor. Delivering more for more. There are problems waiting to be solved, once you realize that you have all the tools and all the permission you need, then opportunities to contribute abound. Of those who are picked, 98 percent fail in the marketplace. Of the remaining 2 percent, less than half a percent ever receive a single royalty check as a result of their recorded music.

    So we have a world where the odds of being signed are close to zero and the odds of getting a check as a result of your sales, even if you are signed, is even closer to zero. After the revolution: A musician who sells two two! There are more musicians making more music being heard by more people and earning more money than ever before. Now, multiply what happened to music by a million. Multiply it by consulting, coaching, and design. Multiply it by manufacturing, speaking, and nonprofits. Multiply it by whatever it is you care enough to do.

    When she makes her own art on her own terms, two things happen: She unlocks her ability to make an impact, removing all the excuses between her current place and the art she wants to make. We can unteach bravery and creativity and initiative. And that we have been doing just that. Sol LeWitt invented rules, algorithms, and instructions, and the craft of painting his work directly on the wall is handled by an uncredited painter.

    An artist is someone who does something for the first time, something that touches another. Who do you want your customers to become? Zappos turned its customers into people who demand a higher level of service to be satisfied. Henry Ford turned his customers from walkers into drivers. They are about us. They are about humans acting human but doing it while wearing the cloaks of gods.

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    Myths are mirrors, paths to walk, and bars to be exceeded. We repeat them until they not only sound true but are true. One definition of propaganda: It benefits the teller, not the recipient. The feedback that comes from popularity becomes an addiction. How does the popular one stay popular? The cycle of short-term pleasing.


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    Instead of standing up for things he believes in, he calculates what the audience wants to hear right now. Six Daily Habits for Artists Sit alone; sit quietly. Learn something new without any apparent practical benefit. Ask individuals for bold feedback; ignore what you hear from the crowd. Spend time encouraging other artists. Teach, with the intent of making change.

    The Icarus Deception

    Ship something that you created. If you owned a conference facility, what would you do with it? Of course, you could own it, at least a day at a time. If you could lead a tribe customers, coworkers, fellow scientists , which tribe would you lead? The entrepreneur often needs an exit in sight. Industrialists see the world as broken or fixed. Artists see the world as a series of projects to be built. How do I give more? Where is the map? Where is the wilderness? Do I have enough money? Have I made enough art? When your art fails, make better art.

    Fly closer to the sun. Become naked and vulnerable. Make a connection. We make the art and then we get the feedback, but the art must happen first. I read each and every Seth book the moment they come out.

    Seth Godin Exclusive Keynote - Linked Orange County Event _ The Icarus Deception and Other Marketing

    And if you take a look at my Amazon reviews , you'll see that I talk about many of them. Yes, I'm a fanboy. But that's because Seth has an uncanny ability to generate ideas that prompt me to think about what I'm doing in new ways. The Icarus Deception will likely make you uncomfortable. The ideas push you to evaluate the nature of your work and your life. Hopefully, like me, Seth's thoughts are a catalyst for you to stop simply doing what the bosses say and live as an artist: to try the untested, to challenge accepted wisdom, to build something new, to travel without a roadmap, to make a difference.

    I only wish this book had been available ten years ago when I was ready to fly. The Icarus Deception: How high will you fly? Written by David Meerman Scott on December 27th, I write about strategies to turn fans into customers and customers into fans. However we have rallied — new industries have been born and new jobs […]. Monday October 15, 6 to 8pm.

    The Icarus Deception: How High Will You Fly? (Unabridged)

    Thanks to smart devices learning has never been this accessible. However, thanks to smart devices our attention is scattered and we are increasingly socially siloed. Are these concerns merely hype — or are smart devices truly detrimental?